International fashion company, WP Lavori in Corso has just announced the opening of its first flagship store in North America. The flagship store is located in historic South Brooklyn in the Cobble Hill neighborhood, the 1700-foot flagship features an assortment of fashion and lifestyle products from around the globe and marks a significant step for the company’s presence in the U.S. market. WP Store Brooklyn is located at 225 Smith Street, in the former Smith + Butler shop.
WP Lavori was founded in 1982 and its first store was opened in 1985 and since then the company has established its distinct personality, style and aesthetic–it strives to nurture great heritage brands, such as Woolrich John Rich & Bros., Baracuta, BD Baggies, and Blundstone as well as third-party brands such as Engineered Garments, Nanamica, Hudson, Velva Sheen, Shinola and Barena.
“North America has always been an important market for us; many of our owned brands are rooted in American traditions and style,” said Cristina Calori, founder and president of WP Lavori in Corso, citing Woolrich. “WP has always honored craftsmanship, tradition and history and we are thrilled to be opening our first North American flagship in Brooklyn, a community that also reflects these values.”
*Images courtesy of LaForce + Stevens