I grew up wearing adidas superstars, and it is great to see the Originals brand come back with a campaign that challenges what it means to be a superstar from some of the most talented superstars out there, including Pharrell Williams, David Beckham, Rita Ora and Damian Lillard.
As a marketer, a best practice for videos is to keep them at 30-45 seconds [unless you’re Cartier and creating a film masterpiece]. I watched the entire mini-film and wanted more, I wanted personal stories from each of the superstars. Good thing adidas will be releasing new content through the rest of the year. Happy 25 years of the superstar, and bravo Johannes Leonardo.