Two years ago, I wrote about how menswear was about to take off. It is now 2013 and menswear is on fire.
From Pitti Uomo, MRket, (capsule) and PROJECT tradeshows to industry heavyweights Nick Wooster, Bruce Pask, Eric Jennings, Josh Peskowitz, Matthew Singer and Aaron Levine, to Michael Williams of ACL, Sam Lambert and Shaka Maidoh of Art Comes First and Joshua and Travis of Street Etiquette to the launch of MR.PORTER (from Net-A-Porter) and East Dane (from Shopbop) and launch (and shuttering) of Park & Bond.. all have been independently yet collectively impacting the industry in their own way.
Menswear is now a major growth focus for retail, and the market is becoming more and more competitive. How do brands and retailers stand apart?
Bergdorf Goodman gets it right with their #ImAGoodman / ‘A Goodman Finishes First’ campaign, featuring a diverse group of established men: Lex Kendall of Evolve motorcycles, gallery owner Bryce Wolkowitz, Brandon Johnson, managing editor of Zing Magazine, investment banker Philippe Zrihen at Houlihan Lokey, Paul O’Reilly-Hyland, financier at Ounavarra Capital and Caleb Henderson of the Bowery Hotel.
[[ images via Bergdorfs ]]
Each gentleman has his own style and personality, and Bergdorf really highlights and embraces them all. I love their individual stories via YouTube campaign videos, the pursuit of their passions and personalized taglines.
I wish though that an Asian/Asian American were represented. I’m sure eligibility wasn’t an issue..?