Mar 13, 2015

Target Launches the Collective, Featuring Your Favorite Menswear Brands

It's about time.

Target Collective

Guys, let's embrace the first of what I hope will be many designer brand partnerships to come with everyone’s favorite cool retailer, Target, as they introduce Target Collective, the first curated design-focused collection tailored to men.

The limited-edition assortment is a mix of brands co-created in partnership with Target’s internal design team, that’s curated to give guests access to impeccably-crafted, U.S.A. made goods including hand-tooled leather belts, durable canvas bags, graphic tees from partners Billykirk, Owen & Fred, Taylor Stitch, Duluth Pack, Locally Grown and irreverent stationery by Terrapin Stationers.

All of the Target Collective brands have compelling “About Us” tales to tell, from Duluth Pack’s 19th-century heritage, Terrapin’s triumph over the digital age to the story of Billykirk, which was founded by two brothers with a passion for built-to-last leather goods that only get better with age.

“What excites me about this program is that we’ve curated brands we think our guests will love, and that we’ve worked with each brand to co-create products specifically with our guests in mind,” said Kathee Tesija, chief merchandising and supply chain officer, Target. “By exploring innovative partnerships like Target Collective, we’re bringing newness to our assortment and offering our guests easy access to stylish, well-crafted, quality products they’ll find only at Target.”

Priced from $10 to $270, with most items ringing in under $100, Target Collective will be available at starting March 15.

Read the original ›

tagged accessories, denim, designer brand partnership, designer collaborations, designer fashion, e-commerce...