As I am off to Copenhagen next week for CIFF, this collaboration announcement could not have come at a better time. Soulland
, the contemporary Danish label, has teamed up with American denim brand Lee - but have chosen London for the official launch drop. With a pair of jeans and a jacket in a distinctive polka dot patchwork pattern. With Scandinavia as the go to destination for denim, the duo make for the perfect partnership, noted as it’s strongest market, following the UK and with London being the worldwide hotbed for style, Lee look to the city for a particular focus this season. This is the first ever collaboration that Soulland has participated in, so head to Goodhood
in London or Colette in Paris to snap up one, or both, items quick.
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