I am eager to introduce you and show you what I got from Smart Turnout London. A London brand with its root from British and the army tradition. Interesting story. Early this week I received a watch box from Smart Turnout to review. It is looking good. The watch came in a box accompanied with three extra straps with different colour stripes. Where the stripes came from? In British horse racing each rider wears a unique set of racing colours.
The London watch box I received, contained the London Watch Royal Air Force edition, Educational Training Services watch strap, Royal Marine Artillery watch strap and Help for Heroes watch strap. The names of the straps tell the unique story of the highly regarded institutions it is connected to by its colours, be it schools, universities or regiments., such as the Help for Heroes Charity where Smart Turnout supports the charity.
Smart Turnout is a term used for soldiers looking their absolute best, Philip Turner the founder chose it for the name of his company. His brand is now carried by International stockists; Harrods and Harvey Nichols in London, Galleries Lafayette in Dubai, Colette in Paris, La Rinascente in Milan, as well as J Press, Nordstrom and Bloomingdale’s in the USA, and United Arrows, Beams and Isetan in Japan. Smart Turnout has its flagship store on Piccadilly in central London and this year is the opening of Smart Turnout’s showroom in Tokyo, Japan and the first overseas store in Seoul, South Korea.
You can never go wrong with a watch as long as it is Swiss made and styled by British. My favorite watch is most of the time versatile in style, with the extra straps no more worry to wear certain colors clothing. The chronograph function in the London watch is one of the decision break point for me. Chronograph watch is not only looks more high-end, it offers precision and accuracy. My watch has to be waterproof, in this case the London watch is to 50m water-resistant, protected with 35mm stainless steel case and scratch resistant mineral crystal face. The watch use quartz movement with date, which very helpful and it is Swiss made, I think I already talk about that.
Don’t get wrong, Smart Turnout by Philip Turner is not only and around watches. There is a perfect amount of clothing in the brand portfolio. From jacket, knitwear, t-shirts, shorts, polo shirts and cricket sweaters, oh so British. You will find bags, scarves, ties, wallets and cufflinks. All of the items are online available.