Jan 09, 2014

Shiseido Launches New Men’s Skincare Product

In March 2005, Shiseido brought their 140-year-old skincare heritage to...

In March 2005, Shiseido brought their 140-year-old skincare heritage to men everywhere with the launch of Shiseido Men, a grooming line targeted to men’s unique skin physiology and lifestyle. This year, Shiseido Men utilized their research findings into the unique physiology of male skin and men’s skincare habits to create Shiseido Men Total Revitalizer Eye to provide total age defense for eyes. Specially designed for men to overpower wrinkles, dryness, sagging, and dark circles, the lightweight yet deeply hydrating cream plumps skin from within, firms and lifts the eye area, and reduces visible signs of aging.

Mens Total Eye Revitalizer Shiseido Launches New Mens Skincare Product

Shiseido Men Total Revitalizer Eye

$45 for 15ml.

Inspired by hyaluronic acid injections, the multifunctional Shiseido Men Total Revitalizer Eye features the following ingredients:

  • Eye Bio Complex – Super Bio Yeast Extract, Rosemary Extract and Vitamin A increase and protect production of hyaluronic acid and collagen to help lift and maintain firm eye contours.
  • Damage Defense Complex – reinforces the skin’s barrier function to replenish and retain moisture while retexturing skin.

After the first use:

  • 80% of men reported that they want to continue using the cream

After three weeks of use:

  • 91% of men reported that the area around their eyes was revitalized
  • 83% of men reported that the area around their eyes was firmed
  • 77% of men reported that the bags area around their eyes were reduced
  • 69% of men reported that the wrinkles around their eyes were reduced

How To Use Shiseido Men Total Revitalizer Eye:

Apply every morning and night as the final step in your skincare routine. Using your fingertips, smooth cream gently over the eye area.

Available in February 2014 at www.shiseido.com.

Read the original ›


tagged featured, skincare, details, skin care