“In 2014, Reunion Island Coffee Roasters undertook the largest rebranding project in the company’s 20 year history. The goal was to evolve the brand into a better space that reflected all we aim to be: quality-focused, sustainable, customer-driven, progressive and approachable. The natural place for us to begin this process was with our most public-facing packages: our 12 oz retail bags.”
“In keeping with our efforts to educate consumers about all things coffee, we had always included care instructions on our packaging with strict instructions to “store coffee in an airtight container in a cool, dry place.” But once the 12 oz valved, gusseted bag with a tin tie is cut open, it needs to be transferred to a different container. This creates unnecessary waste and negatively affects the freshness of the coffee for those who choose to keep it in the tin-tied bag. In an effort to directly address this issue, all of our new 12 oz retail products are packed in resealable, valved, stand-up zipper top pouches. After all, if we’re going to tell people to store their coffee in an airtight container, why not give them one?”
“Acknowledging that great packaging extends into how it feels in the customer’s hands, we’ve elected to produce these bags using a heavy gauge film with a combination matte/gloss finish. Additionally, the color palette and geometric pattern on the bags ensures it stands out amongst competitor’s packaging in a sea of beiges, browns, and kraft paper.”
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