Apr 30, 2015

Q&A: Designer Chip Foster Got His Start Selling Jeans Out of the Back of His Jeep

Chip Foster talks to Dapprly about what separates his denim from the pack.


Dapprly: Tell us a little about how you got started.

Chip: I got my start back in 1985 when I created my first series of hand painted shorts and tee-shirts that I sold out of the back of my Jeep.

Dapprly: Out of the back of your Jeep? Did you find that to be a success?

Chip: Of course it seems a bit unrealistic to sell items out of the back of my Jeep but I believed in my brand and wanted to sell comfortable clothing that could also be considered classic. In a way, you can’t get much more comfortable than selling clothing out of the back of your car.

Dapprly: That is certainly an unusual story. You’ve made a name for yourself designing one of a kind vintage denim pieces that scream exclusivity to your rolodex of celebrity clients and world travelers. We know you also expanded your brand with your twin brother back in 2001, could you tell us a bit about that?

Chip: My twin brother and I launched Chip & Pepper 13 years ago and now we have 500 stores worldwide selling our merchandise.

Dapprly: Tell us what distinguishes your denim from other brands besides its superior quality.

Chip: Our denim features details such as champagne cotton stitching, selvedge denim detailing and of course, the signature shark tooth stamp and brass shackle from the front left belt loop.

Dapprly: What inspires you to keep such a fresh vision after almost 30 years of being in the business?

Chip: My vision and goal of what I started out doing has remain unchanged. I believe that’s a reason why I’ve been successful in doing what I love. I’ve always wanted to sell denim that is comfortable and versatile which was originally inspired by spending countless summers on the California beaches and in my native country, Canada.

Head to chipfoster.com to check out the latest and greatest from the new leader in designer denim.

Special thanks to JONESWORKS

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tagged denim, interviews, made in america