Brand Name: Fundamental (FDMTL)
Brand Rep: Gaku Tsuyoshi (CEO, see above with awesome hat)
From: Tokyo, Japan - but all denim made in Okayama
Info: Brand is mostly comprised of denim pants and shirts. They utilize an old and new process for denim creation and distress. Old looms, machine distress and washing create unique textures. Items are soon to be available at American Rag in Los Angeles. See FDMTL's website.
Standout Piece: Classic Fit Patch Denim (see top rotator)