Pharrell Collaborates with Uniqlo
By: Brigid Crispi
Pharrell Williams. If this name doesn’t sound familiar, may we ask where you’ve been recently? Already in 2014, Williams has received several Grammys, been nominated for an Oscar, raised $41,000 for charity from Arby’s, released an album, and now designed a T-shirt and hat ( no surprises there) line for Uniqlo, in addition to shooting an ad campaign for the brand.
Williams is now a spokesperson as well as collaborator for “The New Model T,” which is a collection for Uniqlo U. This T-shirt line was envisaged by Nigo, the creative director for the brand and former A Bathing Ape designer.
The collaboration with Uniqlo, Williams, and his creative collective, “I Am Other,” will be made up of a series of t-shirts for both women and men, in addition to caps. The line will become available in mid-April. The spring print campaign will also be starring Williams alongside Barbara Palvin. The rising super star will also appear in a commercial, in which one of his new songs will be featured.