If you find yourself around Covent Garden, London, it's worth seeking out the new Oliver Sweeney flagship store on Henrietta Street. Designed specifically to feel like a club fit for the modern man, shoes take centre stage and are surrounded by the growing menswear apparel lines from guest brands. These supporting apparel pieces are carefully selected, like minded brands, to offer a complete wardrobe for the modern man. This includes their exclusive selvedge denim jeans collaboration with American brand, Billiam Jeans; luxury eyewear from Finlay & Co; Scottish knitwear from Gloverall; quality basic t-shirts and chinos from LeftField NY; machined metal pens from Karas Kustoms and a selection of luxury watches from German watchmakers, Junghans. They also offer the footwear tattooing in store, which is a must see so pop in when you are passing.