NIKE TECH HYPERFUSE COLLECTION SS 2014
- NIKE.COM TECH HYPERFUSE IS CRAFTED USING A FEATHERWEIGHT RIPSTOP NYLON, MERGING PROTECTION FROM THE ELEMENTS WITH BREATHABLE COMFORT. FUSED AND TAPED CONSTRUCTION CREATE A MODERN, TECHNICAL LOOK.
The Nike Tech Pack takes up a new fabrication to cope with the varying circumstances of an active lifestyle. The update offers a range of benefits like lightweight, breathability, and durability to Nike’s most iconic sportswear silhouettes – the Windrunner, AW77, Vest, and Poncho. In its latest installment the Nike Tech Pack presents a new innovation – the Nike Tech Pack: Tech Hyperfuse Collection, an assortment that continues to push the boundaries of classic sport apparel.
Sport and culture meet in fluid step in the Nike Tech Pack Tech Hyperfuse Collection. Employing breakthroughs from the proven Hyperfuse technology, Nike Tech Hyperfuse simplifies sport design by stripping down the layers of construction and delivering the three key benefits of Hyperfuse technology; lightweight, breathability, and durability. Ripstop fabric, Taped and bonded seams, and reverse coil zippers allow technology to amplify the design of the most popular Nike silhouettes. The focus is on making products better through subtraction—decreasing weight improves breathability and fit, allowing the wearer to remain cool and comfortable.
The Nike Tech Hyperfuse approach begins by building everything from the inside out. Fused layers of material give dimension to the aesthetic, as well as provide a clean finish. Taped/bonded ripstop delivers both a lighter and more durable garment. The material is also engineered to allow air to move through it, increasing breathability and ventilation for the warmer months. The craft of the garment pushes colorful, transparent design. Its packable nature makes lightweight layering easy and convenient—the perfect solution for facing environmental changes during long days on the go. Nike Tech Hyperfuse is a new expression of style through Nike innovation.
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The Nike Tech Pack: Tech Hyperfuse collection will be available on Nike.com for pre-order beginning 4.25, and at select Nike Sportswear retailers beginning 5.1.
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