Jun 12, 2014

Kiehl’s Wants To Send Your Face To Space #SpaceFace #Contest

It is a universal issue: men around the world name...

It is a universal issue: men around the world name oily skin as one of their key concerns. Men have more sebum-producing sebaceous glands than women, which can lead to excess shine, oil, and enlarged pores. Men also sweat more than women, which exacerbates the sensation of greasy residue on skin. These factors combine to make men more likely to feel that they have greasy, dirty skin. As a result, men with oily skin can be hesitant to apply any skincare products for fear of making the situation worse.

image001 785x1024 Kiehls Wants To Send Your Face To Space #SpaceFace #Contest

Kiehl’s Wants To Send Your Face To Space #SpaceFace #Contest

Kiehl’s Since 1851 has a long heritage of developing formulations for the unique needs of men’s skin. Now, Kiehl’s chemists address the problem of oily skin, specifically for men, with a complete regimen designed to manage excess oil caused by sweat, sebum and pollution. It’s a “new frontier” of men’s skin concerns, with a formula that gets a boost from space-age technology. The new Oil Eliminator regimen helps mattify skin and minimizes the appearance of enlarged, clogged pores. With use, skin feels rebalanced and the appearance of shine and visible, enlarged pores is reduced.

“SPACE-AGE” TECHNOLOGY TO THE RESCUE

Aerolite is the lightest solid material on Earth because it is composed of up to 99.98% air by volume, helping to provide a weightless feel on the skin. The substance is likened to a gel from which the liquid portion has been removed without causing the material to shrink in size or collapse. Aerogel was used as an insulating material on Mars Exploration Rover in 1997. The material is ideal for a vehicle being sent as far away as Mars because it has the highest thermal insulation per unit volume and has the lightest weight of any solid material. Due to its intricate mesh structure, the material was also used in the Stardust mission to capture interstellar dust without damaging the particles.

Aerolite’s unique properties make it a stellar ingredient for skin care. Due to its highly porous structure and large surface area, it is able to absorb four times its own weight in oil, providing efficient sebum absorption capabilities. It also disperses and vaporizes sweat away from the skin because of its super hydrophobic behavior. The material’s irregular surface scatters light, which creates a blurring effect. Oil Eliminator 24-hour Anti-Shine Moisturizer, with Aerolite technology, helps reduce pore visibility and imperfections.

“Through use of innovative ingredients, Kiehl’s is forging new directions for men’s skincare,” states Jeoff Genesky, head of Kiehl’s Skin Care Laboratory, Research and Innovation Manager. “Breakthrough technology from other sciences helps us to make efficacious formulas for our customers. By looking beyond traditional skincare ingredients, we are able to find new insights that can help us provide real solutions to skin concerns.”

Kiehl’s Wants To Send Your Face To Space #SpaceFace #Contest

Starting today, through June 30th, via social media, Kiehl’s are launching “Put Some Space On Your Face,” a project which will culminate in a number of Kiehl’s friends and fans traveling with Kiehl’s to space. Or, at least their FACES will travel to space! It’s not as creepy as it sounds…back in April, as part of the Oil Eliminator launch, we sent Oil Eliminator 24-Hour Anti-Shine Moisturizer For Men into ACTUAL SPACE! Carried by a custom rig, tubes of the product were sent 20 miles above the surface of the earth. Check out the video of the actual journey: http://www.kiehlsinspace.com/

Now, Kiehl’s would like to send some of our friends to space–literally. Starting today, participants can visit www.kiehlsinspace.com to enter the “Put Some Space On Your Face” Social Media contest. Here, and on Kiehl’s social platforms, Kiehl’s will feature the short video that shows how we sent our product to space, and allow Kiehl’s friends and fans to win a chance to be sent to space themselves.

To enter, take a picture of in mid-air, and post it to Instagram, Twitter, or Facebook, with the hashtags #SpaceFace and #Contest. (BOTH must be used.) Then, when the contest ends on the 30th, Kiehl’s will randomly select a number of winners to have a custom astronaut figurine 3-D printed with his or her face. Next month, Kiehl’s will launch those figurines into the stratosphere the same way they sent Oil Eliminator 24-Hour Anti-Shine Moisturizer For Men, and when the figures return to earth, each winner receives his or her own action figure of themselves, a figure that has actually traveled to space.

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tagged featured, giveaways, skincare, details, skin care, spaceface...