“INSHAPE is a professional hair care label that infuses the very best ingredients that the Nordic nature has to offer. The brief was to create a visual identity for INSHAPE and a packaging design concept for the product series: INCURL, INFORM, INREPAIR and INVOLUME. The main elements of the identity are letterforms created from simple shapes. The idea is to help the customer easily identify the product suited to their individual need. The overall impression is confident, clean and timeless.”
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