John Varvatos opened his 13th store last Thursday, March 6th. This Madison Aveune flagship serves as a one-of-a-kind retail experience and a dream come true for Varvatos.
“Opening a store on Madison Avenue has always been a dream of mine. I wanted to reflect a vibe that felt authentically Upper East Side residential, with a modern edge. This has been a very personal project and I couldn’t be more excited,” says Varvatos.
Influence for the retail space comes from Varvatos' love of craftsmanship and the rocker gentleman aesthetic that is seen in his collections. Complete with strong tailored suits, limited edition watches, footwear, and accessories, this 4,200 square foot space also sales one-of-a-kind unpublished hand-signed work by famed music photographers. Photographs range from 1960s to current jazz and rhythm & blues greats.
The retail space is a modern take on a traditional Upper East Side apartment, furnished with hand crafted carpets, antique accessories, a skylight atrium. Varvatos' new flagship will also feature personalized wardrobe service and made to measure program, ensuring a truly unique and beneficial customer experience.
Varvatos' UES apartment boutique is truly one that best is met in person. It's elegant, subtle, and unique shopping experience is one to make any dream come true.
John Varvatos is now open on Madison Avenue Monday- Saturday 10:00AM – 7:00PM & Sunday 12:00PM – 6:00PM.