Having launched during the London Collections: Men, the new Diesel Black Gold
store at 21 Conduit Street, London, W1 - nestling between Bond Street and Regent Street - is a superb space for the brand. The industrial space, designed by Architecture and Associés Pierre Beucler and Jean Christophe Poggioli, represents the first global concept store for the line, and the only retail location in UK to exclusively showcase the Diesel Black Gold collections.
Having sadly missed the launch during the SS15 London collections, the concrete panels draw the eye from wall-to-floor, which is accented with intricate cement patters and parquet, whilst concrete runs through out the surface in this super industrial place but is contrasted by leather furniture with studded accents. Contrasting leather wall-panels with moulded tyre-track patterns are highlighted by delicate lighting whilst architectural aluminium wall elements give strength to suspended stainless-steel fixtures. Take a look when you are next in the area; the collection itself is worth considering but to admire this space is spectacular.
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