Apr 30, 2013

Betabrand Executive Pinstripe Hoodie

The Betabrand Executive Pinstripe Hoodie made a splash last year...

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The Betabrand Executive Pinstripe Hoodie made a splash last year when Mark Zuckerberg showed up to a meeting with Facebook investors in his standard casual hoodie. It became an instant sell out as a business casual breakthrough. Made from 100% suit-grade merino wool, this luxury hoodie goes for $148. While it's a challenge for any clothing brand to sell online only, Betabrand easily rakes in $4 million to $5 million in sales a year with hip clothes that solve real world problems, like Bike to Work Pants, Cordarounds, and Dress Pant Sweatpants handmade in San Francisco.

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tagged betabrand, hoodies, coats, jackets