Started in 2010, the contemporary menswear brand Beautiful Fül is based in downtown LA, and it's certainly one of the more impressive men's labels hailing from the West Coast. The designer and owner behind the brand is Alejandro Rodriguez, and trendy celebs like Usher, David Arquette and Jeremy Piven are big fans of his pieces.
The current F/W 2014 collection consists of several pieces that can work with many different ensembles in your closet. Some of our favorites are the slim-cut waxed overdyed jeans, their leather moto jacket, their washed denim bomber and the very gangster melton wool overcoat.The brand just released an interesting lookbook video for the current collection - you can see it below. This is what the designer said about the new campaign:
"The campaign video is supposed to be a day in the life of me. On one side there's the artist working day to day on the brand and trying to have the world see my art. But on those shitty days off there's the side of me waking up in motels with strange women, wandering the streets trying to find inspiration, and dealing with relationships on a day to day basis. Nothing too serious. Really, though, it's almost what any guy goes through, especially in cities like LA and NY."