Many men’s clothing brands have tried unsuccessfully to capture the coveted space between desirable and affordable but ASOS on the other hand dwells in this space. The in-house brand of ASOS, ASOS Black, hits us with their Spring/Summer 2014 collection of very wearable styles that also don’t do excessive damage to the wallet. This collection is not subtle at all. You find a total of 30 items that range from shorts, jackets, hats, t-shirts, pants and sweaters. Pieces have very memorable attributes that include engaging colors (blue, white, grey and yellow), technical fabrications, geometric prints, unexpected innovative padding/paneling. The pieces in the collection are best categorized as ‘sportswear with a fresh tailored twist. Hats off to ASOS Black for creating a repository of variety that is likely to have something for everyone.
Some background on ASOS - Founded 2000, ASOS (ASOS.com) is a UK-based online-only fashion and beauty store. The firm sells a variety of brands (about 850 of them) as well as its own range of clothing and accessories. ASOS launched its women’s wear line in 2004 and its menswear brand in 2007. ASOS has websites targeting the UK, Australia, USA, France, Germany, Spain, Russia, Italy and China and also ships free to over 237 other countries. The ASOS brand has always preached fun with clothes and there is a profound sense youth and vitality in all that they do.
See slideshow above for more items in the collection.
You can peruse and purchase ASOS Black S/S 2014 pieces here.
See other brand collections here.