The Broad is the newest museum to open within the Los Angeles contemporary art scene, joining the established ranks of the LACMA and MOCA. Fully-funded by Eli and Edythe Broad, the museum is marvelous architectural addition to Grand Avenue in Downtown Los Angeles and serves as a vault to their impressively-extensive art collection.
I was finally able to get inside The Broad last week to see it for myself and sincerely believe that anyone who resides within LA or are simply visiting to do the same.
Here are my top five reasons on why you should hit up The Broad immediately:
1. It's free admission.
While the online ticketing isn’t without its flaws, you’re able to easily make reservations to gain admission to The Broad. Don’t hesitate any longer, as it is mostly sold out through the year. You definitely want to catch the inaugural exhibit, which will be on display until 2016! This is easily the one aspect I like most about The Broad, because it drastically reduces the barriers of having accessibility to modern and contemporary art.
Jeff Koons - Tulips
Jeff Koons - Balloon Dog
Richard Prince - Eat, Drink and Sleep
Thomas Struth - Audience 11 (Galleria Dell'Accademia), Florenz
Takashi Murakami - End of Line
Jasper Johns - American Flag
Ed Ruscha - Desire
Ed Ruscha - Norms, La Cienega, On Fire
Barbara Kruger - Your Body is a Battleground
Roy Lichtenstein - I...I'm Sorry
We’re talking Jeff Koons, Ed Ruscha, Roy Lichtenstein, Thomas Struth and Takashi Murakami. Just to name a few.
3. Breathtaking and very Instagram-friendly architecture - inside and out.
Conceptualized and designed by the esteemed architects at Diller Scofidio + Renfro (DS+R), The Broad takes on the form a $140 million “veil and vault”, which boasts an incredible 120,000 square footage containing two floors of gallery space. The honeycomb-like “veil” provides beautifully-diffused natural light without being obstructive to the viewer nor destructive to the art’ s original state; whereas the “vault” is an encapsulated structure with viewing windows that gives you an enticing glimpse into just how large The Broad’s archive is. Overall, it is quite the monumental feat. Even the elevators and escalators themselves are quite the aesthetic experience.
4. Yayoi Kusama’s Infinity Mirrored Room - The Souls of Millions of Light Years Away.
Speaking of Instagram-friendly moments, this unique exhibit easily takes the cake. It’s like stargazing on another level, times infinity. The only downside is you will need a separate ticket - in addition to admission at The Broad - to see it. Pro tip: Make the earliest reservation you can and make a beeline to the ticket kiosk the moment you step in. But more importantly, don’t rush and push other people in the process. Being rude and impolite is never a good look.
5. It’s an opportunity to create your own art and photographs as keepsake.
I normally avoid shopping at the gift store (and there is great one at The Broad) on my way out, because my intention - at any museum or gallery - is to create and define my own art. The Broad is a prime opportunity to do so. It’s beyond visually-stunning. I can confidently say I left with some remarkable photographs, which I’ll be turning into prints at a later time.
What are your first impressions of The Broad? Have you been? Do you think it's worth visiting? Please let us know in the comments below!