“The launch of 1800 Colección® showcases the brand’s commitment to art and innovation, especially through creative packaging. 1800® Tequila commissioned Gary Baseman, a famed Los Angeles-based artist known for his dynamic pop art imagery, to create a stunning sculpture to encase the exceptional liquid. Baseman designed a pewter decanter he calls “Sirena Del Deseo” (translates to “Mermaid of Desire”), which tells the tragic story of true love and the fight to achieve it. This tale, about a Mexican warrior who perishes in the sea after traveling into the ocean depths in search of his enchanted mermaid, was the brainchild of Baseman, who was inspired by a trip to Mexico to witness the 1800® Tequila production process. The handmade decanter, which took close to three years to create, exhibits Baseman’s artistic philosophy of “the beauty of the bittersweetness of life.”
“I am incredibly honored to have had the opportunity to work with 1800® Tequila to create an iconic decanter to celebrate such a special spirit,” said Baseman. “This design exemplifies my appreciation of Mexican culture, craftsmanship and creativity. I hope that tequila aficionados everywhere will have the opportunity to experience 1800 Colección® and that this special decanter will become coveted by art collectors and tequila lovers alike.”
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